Vidzeme Region Inhabitants’ Media Usage Specifics
نویسندگان
چکیده
Abstract Research purpose. There is a growing trend of society believing more and in public broadcasting media because they can objectively explain reflect on what happening the world Latvia. As pandemic escalates, people are increasingly listening to professional journalists experts saying. The survey organised by National Media Council (neplpadome.lv, 2021) also shows that trust Latvia has been growing. However, one important challenge now handling misinformation false news, mostly seen Internet social media. To be able trace analyse news might have significant impact population, first, it identify traditional digital as well other sources frequently used population. purpose this study platforms, including regional media, daily use Vidzeme region’s Design / Methodology Approach. A quantitative research method was study, specifically, survey, which consisted questionnaire comprising 18 questions use. Overall, 333 respondents living region participated survey. designed collaboration with Alberta College communication students. It included (TV, radio, magazines, newspaper) (portals, media) population uses access weekly news. Findings. 1) most (87.5%), while (85.5%) considered reliable source information. 2) Regional continue an essential information for local communities. Originality Value Practical implications. Communication specialists municipalities results strengthen via municipality websites newspapers, thus, contributing regional, local, fast-growing micro-media ecosystem understanding. One limitation limited scope research, why authors planning expand into regions
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ژورنال
عنوان ژورنال: Economics and Culture
سال: 2022
ISSN: ['2255-7563', '2256-0173']
DOI: https://doi.org/10.2478/jec-2022-0014